What offhands does

offhands is a Korean digital marketing agency working on a per-project basis in two lines: short-form ad production (Instagram Reels, YouTube Shorts) and AEO/GEO — Answer Engine Optimization and Generative Engine Optimization, i.e. getting pages retrieved and cited by AI assistants such as ChatGPT.

Short-form ad production

Production starts from measurement: we instrument the ads currently running in your category, read out the structures that work, and fit the product into those structures. Every deliverable passes a human approval gate — plan sign-off before production, frame-by-frame review before delivery. An engineer works directly on each project.

AEO/GEO — AI search optimization

We run our own retrieval observations: 165 logged-in ChatGPT runs over 55 Korean marketing prompts (August 2026), recording 646 model-issued search queries, 8,189 candidate pages and 826 citations. Client work is planned and re-measured on that dataset — candidate entry, site: verification, then citation, reported per stage. Details in Korean: AEO/GEO service.

Engagements

Project-based only, quoted per project. Around 200 client reviews to date; supported by the Asan Nanum Foundation. Contact us →